A load driver includes a switching element connected to a load, a constant current generator that generates a constant current, and a driver circuit that turns on the switching element for an on-period, which depends on a value of the constant current and is shortened with an increase in the value of the constant current. The constant current generator supplies a first constant current having a first current value to the driver circuit during the on-period, and supplies a second constant current having a second current value smaller than the first current value after the on-period has elapsed and the switching element reaches an on state.