An apparatus for performing a display indicating a state of fuel efficiency of a vehicle according to a driving operation, detects an operating state of the vehicle according to a driving operation performed by a driver of the vehicle. A score for representing the state of fuel efficiency of the vehicle according to the driving operation is determined. Here, the score is allocated to correspond to the operating state. A display indicating the score is performed as the display indicating the state of fuel efficiency. The allocation of the score to the operating state of the vehicle is changed according to a value obtained by accumulating the score. For example, the allocation of the score to the operating state is changed such that the score is lower as the value obtained by accumulating the score is higher. Thus, a degree of strictness with which the score is marked is higher as the level of the driving skill represented by the accumulated value is higher.