A visual guidance system includes an image display to present an image overlaid on a windshield in front of a driver of a vehicle, a processor to output image information on a virtual line to display visual guidance to the image display, and a steering input detector to detect a steering input. The processor presents an attention attracting indication about an object outside of the vehicle in synchronization with the virtual line in such a manner that the virtual line extends from above the driver along a course of the vehicle seen within the windshield, and a pointing end of the virtual line is overlaid on a road surface on the course seen within the windshield. The processor outputs image information for changing the attention attracting indication to be less conspicuous than the virtual line in accordance with a steering input signal given by the steering input detector.