Systems and methods are provided for managing the display of content on a display screen (110) of an electronic device (100). According to certain aspects, a sensor (119) or a set of a plurality of sensors (225) generate image data corresponding to a user viewing the device. Further, in one embodiment, a film (111) generates electrical signals corresponding to a shape or configuration of the display screen. The electronic device can calculate a distortion parameter based on the electrical signals. In another embodiment, an additional set of the plurality of sensors generates image data, from which the electronic device can calculate the distortion parameter. The electronic device generates processed image data based on the viewing position and the distortion parameter, and displays the processed image data on the display screen in such a way that the content appears oriented and proportioned to the user viewing the display screen.