Disclosed herein is a display including: a reflective image display section having pixels arranged in the display region; and a lighting device adapted to irradiate light to the image display section from diagonally in front, in which the light scattering characteristics in the display region are angle-dependent, and in which the lighting device irradiates light whose intensity distribution is adjusted so that when the display region displaying an image having an equal gray level is viewed from a given viewing position, the image luminance is uniform.