A system and method are provided for extracting a portion of content from a data item and separately displaying such content on a secondary display screen such as an interactive display (e.g. touch-sensitive or clickable display) that enables interactive content portions to be extracted from the data item and provided separately from the remaining content to both free up space on a primary display screen and maintain visibility of the interactive content, while permitting navigation within the remaining content. Such extraction of content is particularly advantageous for separating logos (e.g. those used for brand recognition (passive), those providing home page links (active), etc.), advertising, and M-commerce (e.g. “buy now” or “add to cart” buttons). By using interactive secondary displays, the extracted content item can target interactive content portions that allow easy access to features without having to navigate within the main content each time.