The present invention relates to an embedded touch sensitive display, which includes a liquid crystal display (LCD), a touch sensing layer, a touch signal transfer circuit and a conductive media. The liquid crystal display comprises a top substrate, a bottom substrate, and a liquid crystal layer which is configured between the top substrate and the bottom substrate. The touch sensing layer is disposed below the top substrate of the LCD for generating touch signals after sensing an outside touch action, and the touch signal transfer circuit is disposed above the bottom substrate of the LCD. The conductive media is disposed between the touch sensing layer and the touch signal transfer circuit for transferring the touch signals between the touch sensing layer and the touch signal transfer circuit.