The present disclosure presents methods and apparatuses for improved wireless node transmission of advertising beacons based on, for example, the presence of sufficient wireless node resource availability and one or more user equipment (UE) wakeup schedules. For example, the present disclosure describes example methods of advertising beacon transmission by a wireless node, which may include determining that a resource availability opportunity exists for supporting a UE at the wireless node. In another aspect, methods may include tuning to a non-serving channel based on determining that the resource availability opportunity exists. According to such example methods, the non-serving channel may be different from a serving channel of the wireless node. Furthermore, the example methods may include transmitting an advertising beacon on the non-serving channel. Upon successful receipt of the advertising beacon, the UE may scan for the serving channel of the wireless node for subsequent wireless network access.