A method of manufacturing a layered image assembly and a marketing method are provided including a passive consumer behavior tracking method without requiring an “opt-in” process. The layered image assembly includes a base layer and a top layer with an inner area formed between. An opening is provided within a perimeter of the base layer to provide access to the inner layer. The inner layer is provided with a media that may comprise coupons, offers, advertisements, collapsible springs, animated collapsible springs having an image, etc. The media may include one or more symbols for conveying information. The layered image assembly may be attached to an item, such as a substrate, envelope, package, magazine, etc. The customer information relating to the item may be associated, or merged, with the information from the one or more symbols from the media. This merging of information may be used to track customer purchases, customer information, and the like.