A field attraction module attracts/detracts interaction to/from particular fields of a digital document. The module detects interaction in the digital document corresponding to a plurality of fields of the digital document is detected. The module determines field attraction weights associated with the plurality of fields. The field attraction weights represent a degree to which presentation of the digital document is modified for selectively attracting interaction to at least one of the plurality of fields. The module determines that a first of the plurality of fields is associated with a greatest of the field attraction weights. The module modifies presentation of the digital document to attract interaction to the first field in the digital document in accordance with the greatest of the field attraction weights.