A variable lumbar support assembly for a seatback of a vehicle seat assembly includes a support bracket and a lumbar member. The support bracket has an upper end, an opposite lower end, and a pair of side rails extending between the upper end and the lower end. The support bracket has a curved central portion positioned between the upper and the lower end. The lumbar member is slidingly attached to the pair of side rails of the support bracket. The slidingly attachment of the lumbar member along the pair of slide rails provides both a vertical displacement and a fore and aft displacement of the lumbar member.