A novelty system having an internally illuminated amorphous putty that both stretches and bounces. An illumination module is provided that contains a battery and at least one light source that produces light when powered. A volume of putty material is provided in an amount sufficient enough to completely envelop the illumination module. The putty material is translucent so that the light from the light source can be seen through the putty material when the illumination module is enveloped within the putty material. The translucent putty material is created by reacting silicon polymers with boric acid and stearic acid. The reacted polymers are mixed with calcium carbonate, a whitener, and a colorant to obtain a color tinted level of translucency. The illumination module is activated by changes in acceleration caused by impact.