Described herein are processes and devices that integrate social contact identifiers into wagering games. Some embodiments include providing game play elements configured for use in presentation of possible outcomes for a wagering game, wherein the wagering game is associated with a first player account stored on an account server. Some embodiments further include selecting, via one or more processors, a second player account indicated in the first player account as a social contact of a player associated with the first player account. Some embodiments further include, via at least one of the one or more processors, providing a social contact identifier of the second player account for use in the wagering game to represent at least a portion of at least one of the game play elements.