According to one embodiment, a display includes pixel electrodes arranged in a matrix, gate lines extending along rows, signal lines extending along columns, storage capacitance lines extending along the rows to superpose a voltage on the pixel electrodes, a counterelectrode opposed to the pixel electrodes, a driver to drive the gate lines, the signal lines, and the storage capacitance lines, and a controller to control the driver. The controller sequentially drives the gate lines to write from the signal lines to the pixel electrodes and, after the write to the pixel electrodes, changes a potential of each of the storage capacitance lines to cause alignment of the liquid crystal layer to make a transition from splay alignment to bend alignment.