According to one embodiment, an image forming apparatus that forms an image on a medium includes an image forming material erasable by heat, a storage medium having stored therein information concerning temperature for heating the image forming material, and a controller configured to control an image forming operation on the basis of the information concerning the temperature stored in the storage medium. The information concerning the temperature includes forming temperature, which is temperature for heating the image forming material during image formation, and erasing temperature, which is temperature for heating the image forming material during image erasing.