An apparatus comprises an accommodation unit which accommodates a continuous printing sheet; a conveyance unit which conveys the printing sheet; a printing unit which performs image forming processing on the conveyed printing sheet; a cutting unit which cuts the printing sheet after completion of the image forming processing; and a processing unit which executes, when a printing sheet remaining on a conveyance path is detected, processing for removing the remaining printing sheet, the processing unit controls the conveyance unit to convey the printing sheet to detect a leading end, compares a first distance from the leading end to a portion located at a curl correction unit with a second distance from the leading end, which distance is required for image forming processing set, and sets a larger distance as a cutting position of the remaining printing sheet.