Disclosed is a visual IVR directory system for enabling a user to telephonically interact with organizations, the IVR system comprising a database comprising a plurality of organization entries wherein, each organization entry represents a organization registered therewith, each organization entry associated with at least one phone number and an visual IVR menu file, the execution of which leads to the display of a visual IVR menu comprising a plurality of graphical menu icons, the selection of each displays either a graphical submenu, organization information, or establishes an telephonic connection between the user and the organization, the IVR system configured such that, upon determining that a phone number dialed from a telephonic device of the user is listed within the database, the corresponding visual menu file is retrieved from the database and executed on the telephonic device, the telephonic device equipped with a display means.