A system for continuous analytics comprises an in-memory storage and a processor. The processor receives a query that indicates an analytic function to be performed on a combination of static data and real-time data. The processor loads the in-memory storage from a first source external to the processor with data that was stored as the static data. At the same time that the in-memory storage is already loaded with the static data, the processor continuously receives ephemeral real-time data as it is being generated by a second source external to the processor. The processor runs the analytic function from the query against the in-memory storage loaded with the first data and the real-time data that is being continuously received, in combination, to produce a result of the analytic function. The result is stored and time-stamped in the in-memory storage as an analytic cube.