Service virtualization containers to aggregate service functionality from a plurality of services into an apparent service exhibiting the aggregated functionality. A plurality of service implementations is assigned to a service virtualization container. The container selects some of the service operations from the service implementations. One or more message characteristics are assigned to the service operations in one or more routing tables. A message is received at a service endpoint different from the service endpoints of any of the service implementations. A determination is made of one or more message characteristics. The one or more routing tables are consulted to select a determined service operation based on the message characteristics. The message is routed to the selected service implementation. Embodiments may also include functionality for aggregating metadata from service implementations and providing metadata based on the aggregated metadata to clients requesting metadata from a service virtualization container.