A vibration feeding apparatus comprises an alignment track that is operative to receive electronic components and to arrange the electronic components in a desired orientation by vibrating and accelerating the electronic components located on the alignment track. An inspection station rejects electronic components that are not in the desired orientation onto a reject track for reintroduction to the alignment track. A spreading unit adjacent to the alignment track then transfers rejected electronic components from the reject track to the alignment track for arranging the electronic components in the desired orientation.