A framed freshener provides a thermal formed cavity, or thermoplastic shell, carrying scented gel that fits into a picture frame. The present invention locates a fragrant gel in a thermal formed cavity or thermoplastic shell or container which is then placed within a suitably designed picture frame. Coupling a fragrance with a photo in a frame, the present invention seeks to foster memories in those who view the frame. Additionally, the shell carrying gel makes the frame a decorative air freshening device. The picture frame and the opening for the fragrance container can be die cut to any shape. An alternate embodiment has the shell supported in a wire frame upon a base.