A wheel rim protector comprising a base comprising an external face and an internal face, the external face comprising a curved profile and a side-wall extending from a first side of the base is disclosed. Also disclosed is a wheel rim protector comprising a base comprising one or more kink and/or curve along a base length, an external face and an internal face and a side-wall extending from a first side of the base. Methods of making the wheel rim protectors are also disclosed.