A printing apparatus includes: a liquid discharge head which includes a nozzle which discharges a liquid, and a discharge energy applying section which applies a discharge energy to the liquid to be discharged from the nozzle; a drive section which drives the discharge energy applying section; and a controller which controls the drive section based on a parameter about a usage amount of the discharge energy applying section; and when one dot is formed on a printing medium by discharging the liquid, if a predetermined threshold value is not exceeded by the parameter, the controller controls the drive section to drive the discharge energy applying section so that a first discharge energy is applied to the liquid, and otherwise, the controller controls the drive section to drive the discharge energy applying section so that a second discharge energy lower than the first discharge energy is applied to the liquid.