Wallpaper serving as a screen and display content such as an image to be projected onto the wallpaper are created while maintaining their correlation. The created display content is projected on the wallpaper. The content display system creates a background image, which is a first image serving as a screen, and a second image for a predetermined area on the first image while maintaining their visual relationship, and forms a composite image of the second image on the first image by projecting the second image from a projector onto the predetermined area of the first image.