A lighting assembly for mounting to the exterior of a wheel of a vehicle includes a mounting assembly which enables the lighting assembly to be mounted to the wheel via the lug nuts ordinarily associated with a wheel cover. The mounting assembly, in one embodiment, includes a twist lock assembly which not only mounts the lighting assembly to the wheel but also stabilizes it while mounted thereto. The lighting assembly includes and interchangeable LED display for providing interchangeable messages, advertising or the like.