The systems and methods disclosed herein are directed to making multimedia content available over a network to users on-demand. In one representative embodiment, a method of providing sponsored downloads of multimedia content to a user on-demand comprises receiving a request to sponsor one or more downloads of one or more multimedia files by one or more users. The request can originate from a sponsoring entity, and the one or more multimedia files can be available through a multimedia provider service. The method can further comprise receiving a request originating from a multimedia player to download a multimedia file from the multimedia provider service, and transmitting the multimedia file to the multimedia player. The multimedia file can be transmitted to the multimedia player with a commercial message from the sponsoring entity.