An apparatus and a method for automatic real-time cloud computing processing of live multimedia content are disclosed. In one embodiment of the invention, a portable electronic device can transmit live event multimedia data to a web/cloud computing storage service in real time, wherein the web/cloud computing storage service segmentizes incoming streams of the live event multimedia data into multiple media files during an ongoing transmission of the live event multimedia data. In one embodiment of the invention, the size of each segmented media file depends on a current network traffic condition and/or a bandwidth availability. By automatically segmentizing the streams of encoded multimedia data into individually-viewable segments for the web or cloud-computing storage service, a user can start viewing the currently-uploading multimedia data faster than a conventional single stream upload which requires a longer waiting time.