A digital camera system synchronizes a flash to an array of image sensing elements. The array of image sensing elements senses an image focused on the array by a lens. The system includes an array controller that implements an electronic rolling shutter to capture the image as a frame. The electronic rolling shutter includes read and reset pointers that the array controller scans through the array to capture integrated photo charges on the image sensing elements to generate the frame. The number of lines between the reset and read pointers defines the integration time of the imager. The system also includes a flash controller that synchronizes the flash to a portion of the frame. When the flash is activated, the camera system reduces the integration time and synchronizes the flash to the scanning of a selected portion of the array.