A location-based call forwarding method comprises, in response to determining that an intended call recipient is unavailable to receive a call from a caller, identifying an alternate call recipient located within a predetermined proximity of a current location of the intended call recipient, and forwarding the call to the alternate call recipient. The alternate call recipient may be identified by determining a person with whom the intended recipient is meeting or an establishment where the intended recipient is situated. This information may be extracted from various sources such as a calendar, social network site, or device-generated location data.