Service data is transferred in a wireless communication system. A first service identification is synchronously transmitted for reception by a group of users of a cell in the system. The group of users does not include all of the users of the cell. Each of the group of users receives the service identification. Each of the group of users monitors for a second service identification being transmitted over a downlink shared channel. The service data is transmitted over the downlink shared channel with the second service identification. Each of the group of users detects the second service identification and receives the service data of the downlink shared channel.