The present invention features a beach towel anchor system for securing a beach towel on a ground surface. The system features a rectangular beach towel and a plurality of towel anchors. The towel anchor features a pivoting clamp having a top clamping interface and a bottom clamping interface. The towel anchor features a first pivoting lever and a flexible pullstrap located on a clamp top lever. The towel anchor features a second pivoting lever located on a clamp bottom lever. The towel anchor features a removable ground projection centrally located on the clamp bottom lever. The removable ground projection is inserted into the ground surface. The pivoting clamp is pivoted into a first open position. The beach towel is inserted into the pivoting clamp. The pivoting clamp is released and clamped on the beach towel in a second closed position via a spring bias.