A casting pet toy for entertaining a pet comprises an elongate rod, a handle grip at a handle end of the elongate rod and a tip eyelet at a tip end of the elongate rod. The casting pet toy can also include a stretchable cord passing through the tip eyelet. The stretchable cord comprises a fixed end and a free end. The fixed end can be secured to the elongate rod at a location proximate to the handle grip. A pet lure can be attached to the free end of the stretchable cord.