The dispenser draws a concentrate fluid from a liquid container into an input fluid. There is an elongated channel having an input for the input fluid and dispensing nozzle at an exit end for dispensing the concentrate fluid in a diluted form. A transverse intersecting channel is intermediate the input end and the exit end. An insert is moveable in the transverse intersecting channel, apertures of the moveable insert being alignable with apertures in the transverse intersecting channel and the liquid container. The channels from the liquid container will have a plurality of various sized apertures to provide for the flow of differing amounts of concentrate fluid into the input fluid. By adjusting the moveable insert in the transverse intersecting channel and/or the input fluid flow rate the concentration of concentrate fluid in the input fluid is changed.