A printing method that forms images by arranging liquid material on a target print medium in such a manner that liquid droplets is discharged from discharge nozzles while relatively moving a discharge head, which is provided with the discharge nozzles that discharge the liquid material as the liquid droplets, and the target print medium, includes storing a shape pattern of the target print medium, detecting at least one piece of positional information for the target print medium, calculating a shape of the target print medium by comparing the detected positional information with the shape pattern, and calculating a distance between a nozzle surface and a target printing surface from the shape, and landing the liquid droplets onto the target printing surface by controlling landing positions of the liquid droplets depending on the distance between the nozzle surface and the target printing surface.