A head cleaning apparatus is configured to move relatively along a nozzle surface of a droplet ejection head to clean the nozzle surface. The head cleaning apparatus includes: a web configured to wipe the nozzle surface; a web driving unit configured to cause the web to travel; a pair of rigid body pressing members configured to press both end portions of the web in a width direction to the nozzle surface; an elastic body pressing member provided between the pair of rigid body pressing members and provided to further protrude to a nozzle surface side than the pair of rigid body pressing members, the elastic body pressing member being configured to press a center portion of the web in the width direction to the nozzle surface; and a support member configured to support the pair of rigid body pressing members and the elastic body pressing member.