Embodiments described herein are directed to characterizing a media curler for a printing. Test curls can be imposed on media having input curls with known input values using a media curler to be characterized. The media curler can impose the test curls based on curler settings of the media curler. Resulting output values from an interaction between the test curls and the input curls can be measured and the curler settings can be characterized based on the known input values and the resulting output values so that the media curler can be configured to respond to incoming media having a known input curl by applying curler setting to achieve a desired output curl.