A packaging and applicator device for applying a composition on the eyelashes and/or the eyebrows, that includes a container defining an inside space containing the composition and including a wiper member; and an applicator having a longitudinal axis and having an applicator member with a twisted-core brush carrying bristles, there being 5 to 55 bristles per turn, the diameter of the brush lying in the range 6/100 mm to 40/100 mm along at least a fraction of the applicator member, a plurality of bristles carried by this portion coming to within a distance of less than 1.5 mm from the inside surface of the container under the wiper member in a storage position or while the applicator is being withdrawn along the longitudinal axis of the container.