A cargo holding apparatus configured to secure cargo in a pickup truck cargo bed and facilitate unloading of the cargo therefrom is provided with a holding frame having cross members forming a top and a bottom of the holding frame; and side support members forming a left side and a right side of the holding frame, where the cross members being joined to the side support members at each end; a strap secured to each side support member, the strap being dimensioned to extend at least a length of the cargo bed; and a clamping member disposed and a left and a right side vertical walls of the cargo bed at a position nearest a lift gate of the cargo bed, each of the straps being fed through respective clamping members, the respective clamping members securely holding each strap when in an engaged aspect and allowing each strap to slide unrestricted when in a disengaged aspect.