A necessary and sufficient adhesive force of an adhesive agent layer is certainly kept while the dot diameter of the adhesive agent is made smaller and the thickness of the adhesive agent layer is made smaller. For the purpose, in an adhesive product, comprising an adhesive agent layer in which dots of a dot-form adhesive agent 12 are intermittently arranged, and a base material 11 which supports the adhesive agent layer, the dot diameter of the adhesive agent 12 is made into a very small value of less than 1.5 mm, and the thickness of the adhesive agent layer is set to less than 25 μm while the area ratio that is the proportion of an area where the adhesive agent 12 occupies per unit area of the base material 11 is set to 0.7 or more.