A printer includes a conveyor roller for conveying a long printing tape having an adhesive but no release paper on a back surface thereof, a printing mechanism for performing printing on the printing tape conveyed, a drive unit for rotationally driving the conveyor roller, and a control unit for controlling the drive unit so that a rotational speed thereof becomes a constant speed slower than a standard speed when the printing tape is initially conveyed and then becomes the standard speed after it is conveyed a contact length of the conveyor roller with the printing tape. Thus, a risk can be prevented of a tape jam occurring in the printer due to the tape member remaining sticking to the conveyor roller when it is conveyed for the next printing because the tape member with the adhesive has been left stationary long in the printer.