A device is dedicated to selection of a type of bearer channel for broadcasting contents between a service platform adapted to set up point-to-point and point-to-multipoint type bearer channels and a terminal, each content being associated with at least one set of broadcast parameters defining at least the type of bearer channel for broadcasting it and the frequency channel on which it is broadcast on a bearer channel of the type. This device comprises: i) control module adapted, in case of selection of a content by the user of a communication terminal, to determine data representing at least one set of broadcast parameters associated with the selected content, and ii) selection module adapted, in the presence of a set that has been determined designating an accessible point-to-multipoint bearer channel, to communicate to the terminal the broadcast parameters of that set so that it can receive the selected content on the designated point-to-multipoint type bearer channel, and if not, to request the creation by the service platform of a point-to-point type bearer channel with the terminal so that it can receive the selected content on the point-to-point type bearer channel that has been created.