An electronic advertising system anonymously directs the attention of a user to content provided by an advertiser, in exchange for subsequently permitting the same user to access otherwise restricted desirable content of another part. Such desirable content may include online entertainment media, digital video content, social media, news media, and other privileged services or data. The user accumulates points, or virtual currency, in exchange for viewing the advertisements of vendor affiliates of the present system. The user may then spend previously accumulated points, or virtual currency, in order to access desirable content of redeemer affiliates of the present system. The present system further facilitates financial transactions between the system operator, vendor affiliates, and redeemer affiliates, relative to the movement of virtual currency amongst the various parties.