There is provided a reception quality measurement method that measures reception quality of a measurement target cell with a mobile terminal apparatus. The method includes performing reception quality measurements in a certain bandwidth with respect to each of a plurality of frequencies in a frequency band of the measurement target cell when the frequency band of the measurement target cell and a frequency band of a neighboring cell overlap with each other, and averaging results of the reception quality measurements at the plurality of frequencies to obtain an averaged value as the reception quality of the measurement target cell.