Techniques for inducing a contact to invoke a resource prepared by a promoter when the resource resides on a network include generating a resource location description for the resource that includes a name of the contact. The promoter provides access to the resource at a location on the network according to the resource location description and also prepares a message to notify the contact about the resource location description. Thus a promoter can provide a website for each contact whom the promoter has identified, the website having a domain name that prominently displays the contact's identity. The displayed website content is determined according to the website domain name for the contact. The system may optionally maintain a record of access for a particular website domain and display website content that is determined according to the frequency and type of prior access to the website domain.