Method and arrangements for providing personal media content of a first user (A) to a device used by a second user (B). A personal TV channel is created (1:1) for the first user as a program with media content by an IPTV portal (100) in a device used by the first user. The created personal TV channel is published (1:2) and stored (1:3) at an IPTV server (104) serving the first and second users. Then, the personal TV channel is introduced (1:7) as an available channel in an electronic program guide (EPG) provided by the IPTV server to the device (104) of the second user. When the second user selects the personal TV channel from his/her electronic program guide, the program with media content is delivered (1:8) from the IPTV server to the second users device.