A paintball or other gelatin capsule has a printed image applied to its shell before encapsulation using a gelatin ribbon printing machine. The printing machine includes a motor driven cylindrical casting drum, a cylindrical print roll having a pattern formed on and around its outer periphery, said print roll being positioned relative to said casting drum so that said gelatin ribbon is sandwiched in between and in contact with both said casting drum and said print roll and so that the print roll is rotary driven by said casting drum solely through frictional contact with the gelatin ribbon. A rotary ink roller is in contact with the print roll to drives the ink roller solely through frictional contact between said print roll the inking roller. A doctor blade is configured to scrape excess ink from said inking roller. A method of printing on a gelatin capsule is also provided.