Devices, methods and systems disclosed herein relate to the application of a protective film on a surface of an electronic device that instantly reduces air bubbles and eliminates the waiting time usually required when using a wet fluid solution. In one embodiment, a well apparatus graspable by a user's hand for receiving any of a plurality of mobile communication device inserts is provided. Each of the plurality of mobile communication device inserts may have a mobile communication device receiving cavity of a different shape or size configured to receive a mobile communication device of a particular shape and size. After inserting a mobile communication device insert into the well apparatus, a user may insert a mobile communication device into the receiving cavity and apply a protective layer with a roller.