The present invention relates to hand tools, and more specifically, to a hand operated application tool for the application of vinyl film materials. The application tool includes a head portion having an elongated relatively thin blade member constructed from a substantially rigid material. A strengthening rib is formed along a top edge of the blade portion allowing the lower portion of the blade member to be formed thinner than would be possible without the rib while still maintaining a substantially rigid tool. A handle member may be attached to the rib portion of the blade member to allow for one handed operation of a blade having an elongated working surface. A layer of padding material is preferably attached along the working surface of the blade member to compensate for slightly uneven surfaces while applying even pressure across the entire working surface of the blade.