Invention Grant
- Patent Title: Targeted video advertising
- Patent Title (中): 有针对性的视频广告
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Application No.: US13932101Application Date: 2013-07-01
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Publication No.: US09010636B2Publication Date: 2015-04-21
- Inventor: Mikhail Dmitriev , Nicholas Lee , Rajas Moonka , Manish Gupta
- Applicant: Google Inc.
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Fish & Richardson P.C.
- Main IPC: G06K15/00
- IPC: G06K15/00 ; G06Q30/02 ; G06Q30/04 ; H04H20/10 ; H04N5/445 ; H04N21/24 ; H04N21/2543 ; H04N21/258 ; H04N21/262 ; H04N21/45 ; H04N21/466 ; H04N21/658 ; H04N21/81 ; H04H20/82 ; H04H60/31 ; H04H60/45

Abstract:
A computer-implemented method of providing targeted video promotional material includes providing a first video advertisement for presentation by a video display system, receiving an indication that a user chose to skip at least part of the presentation of the first video advertisement, identifying for the user a characteristic associated with the first video advertisement, selecting a second video advertisement based at least in part on the identified characteristic for the user, and providing the second video advertisement for presentation to the user with the video display system, wherein an advertiser is caused to charge for display of video advertisements that are determined to have not been skipped, and not charged for display for video advertisements that are determined to have been skipped.
Public/Granted literature
- US20140082643A1 Targeted Video Advertising Public/Granted day:2014-03-20
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