A projector includes a light source unit, a light modulator that modulates light exited from the light source unit, a polarizer or a wave plate provided on a light incident side of the light modulator, a cooling unit that supplies cooling air to the light incident side of the light modulator, and a turbulent flow plate disposed between the light modulator and the polarizer or the wave plate in a path along which the cooling air from the cooling unit flows toward a light incident surface of the light modulator, the turbulent flow plate having a fin that tapers from a base end toward a tip.